{"id":10004,"date":"2022-02-15T21:58:25","date_gmt":"2022-02-16T02:58:25","guid":{"rendered":"https:\/\/connectiviti.com\/fr\/?p=10004"},"modified":"2022-04-04T22:54:53","modified_gmt":"2022-04-05T02:54:53","slug":"batir-des-communications-de-projet-percutantes","status":"publish","type":"post","link":"https:\/\/connectiviti.com\/fr\/batir-des-communications-de-projet-percutantes\/","title":{"rendered":"Comment b\u00e2tir des communications de projet percutantes"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text]Se concentrer sur le message appropri\u00e9 et sur le timing et le ton parfaits semblent entraver le mouvement des c\u0153urs et des esprits vers des changements organisationnels positifs. Au lieu de r\u00e9pondre aux pr\u00e9occupations des gens et de faire appel \u00e0 leurs aspirations, de nombreux dirigeants et communicateurs se laissent prendre dans les d\u00e9tails de leurs projets, des d\u00e9lais, de la technologie sans vraiment aborder les \u00e9l\u00e9ments cl\u00e9s qui font du changement un succ\u00e8s. Ils oublient que les \u00e9motions et les id\u00e9es l&#8217;emportent toujours sur les d\u00e9finitions. La r\u00e9sistance au changement est r\u00e9elle et doit \u00eatre combattue.<\/p>\n<p>C&#8217;est l&#8217;une des causes profondes qui expliquent pourquoi certains plans de communication de projet et d&#8217;engagement des personnes \u00e9chouent. Voyons comment nous pouvons am\u00e9liorer la planification, le d\u00e9veloppement et la r\u00e9alisation de ces activit\u00e9s. Pour augmenter nos chances de succ\u00e8s, nous avons besoin que nos dirigeants et nos \u00e9quipes de projet s&#8217;engagent \u00e0 rechercher et \u00e0 comprendre les impacts, \u00e0 ouvrir des discussions et \u00e0 accepter les points de vue et positions oppos\u00e9s de leurs employ\u00e9s.<\/p>\n<p><strong>Quelques principes directeurs pour les communications<\/strong><\/p>\n<p>Compte tenu du point de vue strat\u00e9gique dont nous avons discut\u00e9 ci-dessus et de certaines tactiques qui peuvent augmenter l&#8217;impact de vos activit\u00e9s de communication et d&#8217;engagement, vous trouverez ici-bas quelques principes directeurs que vous devez garder \u00e0 l&#8217;esprit lors de la planification, du d\u00e9veloppement et de la prestation de communications et activit\u00e9s de mobilisation.<\/p>\n<p>Ces principes directeurs visent \u00e0 vous aider \u00e0 devenir de meilleurs communicateurs\u00a0:<\/p>\n<p><strong>Cr\u00e9ez une vision du changement et se concentrer sur le pourquoi<\/strong><\/p>\n<ul>\n<li>Cr\u00e9er une vision partag\u00e9e du changement, c&#8217;est-\u00e0-dire \u00e0 quoi ressemble l&#8217;avenir lorsque ce changement est mis en \u0153uvre et quels en sont les avantages.<\/li>\n<li>Lors de la conception des activit\u00e9s de communication et d&#8217;engagement, commencez toujours par la raison derri\u00e8re le changement, le \u00ab pourquoi \u00bb du changement, puis passez au \u00ab quoi, quand, qui et comment \u00bb<\/li>\n<\/ul>\n<table style=\"width: 99.0651%;\">\n<tbody>\n<tr>\n<td style=\"width: 99.5833%;\" width=\"198\"><strong>Concentrez-vous sur des messages cl\u00e9s percutants<\/strong><\/p>\n<ul>\n<li><u>D\u00e9velopper des communications claires, concises et engageantes<\/u> en communiquant les informations pertinentes aux bons publics et en utilisant les bons canaux.<\/li>\n<li>Lorsque vous parlez des <u>avantages du changement<\/u>, ne les consid\u00e9rez pas uniquement du point de vue de l&#8217;organisation. Tenez \u00e9galement compte du point de vue des employ\u00e9s et des gestionnaires touch\u00e9s. Rappelez-vous &#8220;Qu&#8217;est-ce que \u00e7a m&#8217;apporte?&#8221; est la premi\u00e8re chose qui vous vient \u00e0 l&#8217;esprit lorsque vous entendez parler de changements.<\/li>\n<li>Communiquer des <u>messages cl\u00e9s coh\u00e9rents<\/u> tout en personnalisant les communications afin que chaque public cible comprenne quels sont les avantages du projet pour eux.<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>[\/vc_column_text][vc_single_image image=&#8221;10006&#8243; img_size=&#8221;large&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<table style=\"width: 98.1459%;\">\n<tbody>\n<tr>\n<td style=\"width: 100%;\" width=\"521\"><strong>Soyez opportunistes<\/strong><\/p>\n<ul>\n<li><u>Identifier les meilleures dates<\/u> pour publier les communications en fonction des op\u00e9rations d\u2019affaires de vos parties prenantes et des jalons du projet. Certaines organisations ont des p\u00e9riodes d&#8217;interdiction pendant lesquelles les communications ne sont pas recommand\u00e9es.<\/li>\n<li><u>Devancez les rumeurs<\/u> en ouvrant la discussion sur les diff\u00e9rences entre l&#8217;\u00e9tat actuel et l&#8217;\u00e9tat futur tout en faisant la promotion des r\u00e9sultats positifs.<\/li>\n<li><u>Identifier les meilleures dates de calendrier<\/u> pour publier les communications en fonction des \u00e9tapes de propri\u00e9t\u00e9 et des jalons du projet. Certaines organisations ont des p\u00e9riodes d&#8217;interdiction pendant lesquelles la communication n&#8217;est pas recommand\u00e9e.<\/li>\n<\/ul>\n<p><strong>D\u00e9terminez l&#8217;exp\u00e9diteur pr\u00e9f\u00e9r\u00e9 avec l&#8217;impact optimal<\/strong><\/p>\n<ul>\n<li>Faites vos recherches et assurez-vous de <u>d\u00e9terminer et adopter l&#8217;exp\u00e9diteur privil\u00e9gi\u00e9<\/u> en fonction du type de message et de l&#8217;audience.\n<ul>\n<li>Les <u>messages de haut niveau<\/u> (par exemple\u00a0: pourquoi nous changeons et pourquoi maintenant) doivent provenir du sommet de l&#8217;organisation.<\/li>\n<li>Les <u>r\u00e9alit\u00e9s d\u2019affaires<\/u> doivent \u00eatre appr\u00e9hend\u00e9es du point de vue des \u00e9quipes et dirig\u00e9es par les gestionnaires de personnel eux-m\u00eames (par exemple, les messages concernant des changements sp\u00e9cifiques au travail d&#8217;une personne doivent provenir de leur sup\u00e9rieur direct.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_single_image image=&#8221;10007&#8243; img_size=&#8221;large&#8221;][vc_column_text]<strong>Choisissez les meilleurs canaux de communication<\/strong><\/p>\n<ul>\n<li><u>Utilisez les canaux de communication existants<\/u> pour atteindre efficacement votre public cible. Dans le monde occup\u00e9 d&#8217;aujourd&#8217;hui, l&#8217;ajout de nouveaux canaux peut compliquer la communication avec les gens alors que nous essayons de rester simple.<\/li>\n<li><u>Favoriser les outils \u00e9lectroniques<\/u> plut\u00f4t que papier, selon la technologie disponible pour chaque intervenant. Oui, certaines organisations s&#8217;appuie encore sur la documentation, les guides et les visuels traditionnels, mais tout le monde n&#8217;a pas le temps ni la chance de les lire. Envisagez des outils plus flexibles.<\/li>\n<\/ul>\n<p>En conclusion, la fa\u00e7on dont votre organisation se pr\u00e9pare et r\u00e9agit sera jug\u00e9e par les employ\u00e9s, les clients, les fournisseurs et les autres parties prenantes. Se pr\u00e9parer \u00e0 communiquer efficacement permet d\u2019effectuer des ajustements op\u00e9rationnels r\u00e9alistes sont essentiels pour que votre organisation r\u00e9ussisse \u00e0 g\u00e9rer tout changement organisationnel.<\/p>\n<p>Avoir des plans pour informer r\u00e9guli\u00e8rement les employ\u00e9s et les autres publics est essentiel pour r\u00e9duire l&#8217;incertitude et lutter contre les rumeurs. Les gens sont beaucoup plus compr\u00e9hensifs lorsqu&#8217;ils voient que vous \u00eates conscient, que vous vous souciez d&#8217;eux et que vous prenez des mesures pour minimiser les dommages potentiels. Prenez-le \u00e0 deux mains et faites de la communication votre priorit\u00e9.<\/p>\n<p><strong><em>Vous cherchez des conseils et un coaching pour voir comment vous pouvez mettre en \u0153uvre au mieux une approche avec votre \u00e9quipe ? <\/em><\/strong><\/p>\n<p>Rejoignez-nous sur\u00a0<strong><a href=\"mailto:info@connectiviti.com\">info@connectiviti.com<\/a><\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>Stefan<\/p>\n<p>Associ\u00e9 et conseiller strat\u00e9gique changements et transformation<\/p>\n<p>Connectiviti \u2013 Rendre le changement conscient[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_column_text]Se concentrer sur le message appropri\u00e9 et sur le timing et le ton parfaits semblent entraver le mouvement des c\u0153urs&#8230;<\/p>\n","protected":false},"author":1,"featured_media":10020,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[219,221],"tags":[],"class_list":["post-10004","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communication","category-gestion-du-changement"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - 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